Misleading ads for weight loss products target consumers
desperate for results.
To make it easier to spot false weight loss representations the Federal Trade Commission has compiled a list of seven statements in ads that are likely to be a tip-off to deception.
To make it easier to spot false weight loss representations the Federal Trade Commission has compiled a list of seven statements in ads that are likely to be a tip-off to deception.
Think twice before purchasing a product that promises the
following:
1. causes weight loss of two pounds or more a week for a
month or more without dieting or exercise;
2. causes substantial weight loss no matter what or how much
the consumer eats;
3. causes permanent weight loss even after the consumer
stops using product;
4. blocks the absorption of fat or calories to enable
consumers to lose substantial weight;
5. safely enables consumers to lose more than three pounds
per week for more than four weeks;
6. causes substantial weight loss for all users; or
7. causes substantial weight loss by wearing a product on
the body or rubbing it into the skin.