How the foods are created and sold to people
Michael Moss of New York Times talked to more than 300 people in or formerly employed by the processed-food industry, from scientists to marketers to C.E.O.’s.
After over four years of research and reporting he found that it was a conscious effort — taking place in labs and marketing meetings and grocery-store aisles — to get people hooked on foods that are convenient and inexpensive.
Moss sheds light on how the foods are created and sold to people who appear to be extremely vulnerable to the intensity of the food industry’s formulations and selling campaigns.
A must read article The Extraordinary Science of Addictive Junk Food in February 20, 2013 New York Times.