A majority of adults in the United States are overweight or obese and millions of Americans are trying to lose weight. Did you ever think about why the weight loss industry has not worked for so many dieters?We would all love a shortcut to weight loss, so we seize on one when it is offered to us and we spend lots of money each year on weight loss products and services. The diet and weight-loss industry is a multi-billion dollar industry.
There are people who stand to make a lot of money by confusing us about weight loss. They know that we are eager and desperate to lose weight. Their hopes of getting us to buy their diet foods and pills rest on convincing us that we will need experts and special help to achieve weight loss.They are not interested in the delivery of permanent results. If they showed us how to lose weight and keep it off, we wouldn’t have to keep purchasing their products, attend their meetings, and buying their special foods. The industry is predominantly driven by profit and it is built on repeat business.
They thrive on our failure. They need us to keep coming back to them for business, keep spending money on their products, services and advertised “solutions." It would be a very short-lived business if we all succeeded the first time. Their whole business model depends on our failure.