The weight-loss industry has exploded in recent years.
Consumers are expected to spend about $66 billion this year on diet soft
drinks, health club memberships, dietary supplements and other products aimed
at weight loss.
Some manufacturers are feeding on the false hopes of so many
people who would do anything to lose weight and in the quickest amount of time.
By promoting unrealistic expectations and false hopes, they doom current weight-loss efforts to failure and make future attempts less likely to succeed.
By promoting unrealistic expectations and false hopes, they doom current weight-loss efforts to failure and make future attempts less likely to succeed.
We must become more knowledgeable about achieving and
maintaining healthy weight and more skeptical of ads promising quick fixes.
The more you know, the more likely you are to do the right
thing. Knowledge is the first step to a successful weight loss, but it is the
application of knowledge that yields sustained success.
When people know more about the realities of weight-loss, fewer
will be inclined to waste their money, time and effort on products that don’t
work as advertised.
And the real secret they don’t want you to know is
that while losing weight may not be fun or easy, but you don’t need to take out
your wallet to do it.